Where customer relationships become pipeline, references and product insight
MG-Zug Advisory is the boutique practice of Magali Germain, senior marketing leader with 25+ years in B2B enterprise software. Specializing in Customer Advocacy programs, Voice of Customer methodologies, and Executive Advisory Boards: the disciplines that turn long-term customer relationships into pipeline, references and product insight for mid-market B2B companies across Europe.
Customer Advocacy Programs
Design, build and revitalize the customer reference programs, referral engines and customer stories that turn your installed base into your most credible sales channel.
Voice of Customer & Advisory Boards
Design and facilitate the Product and Executive Advisory Boards, VoC methodologies and customer research programs that connect enterprise feedback to product and strategic decisions.
Program Sparring, Coaching & Event Support
Senior advisory for marketing leaders, program critique for existing customer marketing functions, and hands-on facilitation or event support when needed.
Why MG-Zug
- 25+ years of practice inside global enterprise software companies (OpenText, Quadient, HP)
- Specialization in the installed-base disciplines most marketing agencies do not touch
- Independent boutique: direct work with the founder, no agency layer, no juniors delivering senior work
- Located in Zug, active across Switzerland and Europe
- AI-integrated approach: modern productivity tools embedded in advisory work
Recent work has included revitalising near-dormant Customer Advocacy programs across enterprise software business units, building European Executive Advisory Boards from the ground up, growing regional User Conferences from 80 to 500+ attendees, and delivering attribution frameworks that documented over USD 60M in influenced pipeline in a single fiscal year.
If you are exploring one of these practices for your organization, I would welcome a first conversation.
Accueil
Sed pede ullamcorper amet ullamcorper primis, nam pretium suspendisse neque, a phasellus sit pulvinar vel integer.